2019 Shopping Campaign OTC

DTAD-ID: 15228136
Region:
60325 Frankfurt am Main (Bockenheim)
Auftragsart:
Öffentliche Auftraggeber
Dokumententyp:
Ausschreibung
Verfahrensart:
Freihändige Vergabe mit Teilnahmewettbewerb
Vergabestelle:
Sichtbar nach Registrierung
Auftragnehmer:
Sichtbar nach Registrierung
Kategorien:
Marketing- und Werbedienstleistungen
CPV-Codes:
Vergabeordnung:
Dienstleistungsauftrag (VOL/VOF)
Kurzbeschreibung:
With many German brands, outlets, department stores and shopping streets and centers, the country Germany is one of the best shopping destinations in the world. The new generation of Chinese tourists prefers more and more mobile payments especially…
Informationsstand
DTAD-Veröffentlichung:
29.05.2019
Frist Angebotsabgabe:
12.06.2019

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Leistungsbeschreibung
Beschreibung:
2019 Shopping Campaign OTC -
a) Art und Umfang der Leistung
With many German brands, outlets, department stores and shopping streets and
centers, the country Germany is one of the best shopping destinations in the world.
The new generation of Chinese tourists prefers more and more mobile payments
especially during their travels. Therefore GNTO Beijing is running an online
campaign on the topic of shopping in the 2019.
An online travel community was chosen as the platform for the shopping campaign
to appeal to people interested in travel. Online Travel Community is an important
platform for travelers who can learn travel information from professional, official
organizations and also from users, which is why an online partner present in the OTC
area is absolutely necessary. As this makes it possible to address potential travellers
in particular, provide them with appropriate information material and find new
Chinese travellers to Germany through the appropriate banners, images and posts.
Platform:
Online travel community, which offers travel guide, travel reviews, tips with PGC
(Pro-fessional Generated Content) and UGC (User generated Content) for people who
are willing to travel especially to Germany. This Platform should have a large number
of users, daily active users and so on.
Promotion:
Various format for online campaign: attractive, creative, professional, interesting
Massive exposure: Banner, landing page, official account with Logo positioning
Content Marketing: Customized Travel Guide of relative theme content
Precise Marketing: App Push etc. to attract target group
Report:
Project report with program data, analysis and summary.

b) CPV-Codes
Hauptteil (1):
Werbe- und Marketingdienstleistungen (79340000-9)
Hauptteil (2):
Marketing (79342000-3)
Erfüllungsort:
P.R.China.
Lose:
nein
Planungsleistungen
nein
Lose
nicht zugelassen