Airline destination campaign

DTAD-ID: 18262059
Region:
10785 Berlin (Kreuzberg)
Auftragsart:
Öffentliche Auftraggeber
Dokumententyp:
Ausschreibung
Verfahrensart:
Öffentliche Ausschreibung
Vergabestelle:
Sichtbar nach Registrierung
Auftragnehmer:
Sichtbar nach Registrierung
Kategorien:
Sonstige Dienstleistungen
CPV-Codes:
Vergabeordnung:
Dienstleistungsauftrag (VOL/VOF)
Kurzbeschreibung:
Airline destination campaign
Informationsstand
DTAD-Veröffentlichung:
03.12.2021
Frist Angebotsabgabe:
15.12.2021

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Leistungsbeschreibung
Beschreibung:
Airline destination campaign - Airline destination campaign Berlin-Eastern Europe (Spring 2022)\
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Description of Service - Airline destination campaign Berlin (Spring 2022)\
Now that the EU domestic travel market is slowly recovering after the Corona pandemic and business travel has gradually returned\
to normal, tourism players such as tour operators and airlines are also steadily increasing their capacities.\
Central Europe with the Eastern European countries, which are developing very positively in terms of tourism, will become even\
more important in European traffic in the future. Here, Berlin can attain an important gateway position.\
The signals from the international travel industry, among others, for a significant upswing in European travel in 2022 are\
characterized by great confidence. The flight connection is the first and most important component of a vacation or business trip to\
Europe, Germany and Berlin. Flight route, flight duration and airfare represent a decisive selection criterion in a travel decision.\
The cooperation with an airline to promote nonstop connections from Eastern Europe to Berlin and to set decisive impulses for\
Berlin is consequently an ideal partnership to inspire the target group from the first planning moment for a Berlin trip. This can\
include joint multimedia measures, special product offers and also complementary B2B and media activities. The existence of highreach\
booking platforms and channels is essential.\
A cooperation is particularly successful for Berlin if the potential airline partner can offer a HUB structure and direct flights to Berlin\
as well as long-haul flights to Asia, among others, and offers flight connections from the hub to at least 70 destinations worldwide,\
thus enabling a strategically effective cooperation in the first place.\
The campaign budget amounts to a maximum of EUR 40,000 net.\
I Objectives\
- Creating awareness for Berlin as a travel destination within Eastern European Market(s)\
- Triggering travel decisions and bookings of Berlin-specific travel products for spring 2022\
- Rollout of the campaign through the global airline partner network\
I Campaign period\
The destination campaign is to be played out in January and February 2022.\
I Aptitude criteria\
For the suitability of the cooperation partner, it is necessary that the bidder offers direct flight connections from the airline Hub to\
Berlin and to at least 70 global destinations in 2022, January till December (including long-haul flights to Asia), reaching at least a\
level of 75% flight capacity compared to pre-pandemic 2019.\
I Requirements for the destination campaign and the offer\
The number of bookable seats from Berlin in connection with the global network connections from the airline Hub for 2022 is\
decisive for the selection of the offer. Please enter the relevant figures into the template attached (Appendix D2)\
The expected impressions for Berlin during the campaing are relevant for the selection of the offer. These expected values are to be\
named in the offer based on the media strategy.\
The mix of measures offered to promote Berlin as a travel destination in spring 2022 should be well-balanced with the experience\
of the bidding airline from relevant previous destination campaigns and its professional market knowledge. Various communication\
channels should be included and attention needs to be paid to the above-mentioned objectives. The offer therefore includes a\
detailed media strategy describing the individual activities.\
I Reporting\
After completion of the campaign, the bidder provides a detailed conversion report with relevant key figures\
- Ad Impressions\
- Clicks & CTR\
- Ad Spend\
- Booking revenue & average return on advertising spend\
- Number of bookings, tickets, seats, etc.\
I Content of the offer\
Please attach the template Self Declarations to the offer.\
Please attach as well a detailed campaign concept. In particular, please address in the concept the topics mentioned in the quality\
evaluation matrix (Appendix D3) and include a forecast with the expected seat capacity and flight frequency per week to Berlin for\
2022.\
Finally, please attach the template seat capacity for the targeted markets (Appendix D2).
Erfüllungsort:
\
\
Berlin Tourismus & Kongress GmbH\
Postanschrift Am Karlsbad 11\
Ort 10785 Berlin\
Lose:
nein
Planungsleistungen
nein
Lose
nicht zugelassen
Sonstiges
 
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